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Proudly Australian-owned, Ally Fashion is dedicated to creating contemporary ready-to-wear pieces for every woman. Designed by our in-house team, we offer clothing for women who like to express themselves through fashion & style. Whether you’re headed to the beach, brunch with the girls, or anything in between, find the hottest dresses, skirts and more right here!

 



Our Story

Founded in 2001, Ally Fashion was born with the vision to provide quality and affordable clothing for women that reflects the latest trends and designs. With more than 150 stores across Australia, Ally has established itself a well-known fashion staple.

 



Our Collections

With over 400 new styles dropping weekly, in sizes 6-16, there’s something for everyone. See our new arrivals for the latest in women’s tops, denim, outerwear, accessories and more!

 

 

October 18, 2025
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Frequently Asked Questions

Accessories depend on the occasion and personal style. Consider statement jewelry, belts to cinch the waist, a stylish handbag or clutch, and a matching pair of shoes?

222How to accessorize a maxi dress?

222Accessories depend on the occasion and personal style. Consider statement jewelry, belts to cinch the waist, a stylish handbag or clutch, and a matching pair of shoes.

33How to accessorize a maxi dress,

444Accessories depend on the occasion and personal style. Consider statement jewelry, belts to cinch the waist, a stylish handbag or clutch, and a matching pair of shoes. > A Guide To Wedding Guest Dresses

Depending on the occasion, anything from sandals, flats, and sneakers to wedges and high heels can be paired with maxi dresses.,

How to accessorize a maxi dress,

Accessories depend on the occasion and personal style. Consider statement jewelry, belts to cinch the waist, a stylish handbag or clutch, and a matching pair of shoes.

Maxi dresses can be dressed up with high heels, elegant jewelry, and a stylish clutch bag. Selecting a maxi dress with a more structured or luxurious fabric can also add formality.